A Fifer's Guide Tae Culture

Challenge

We were given two text documents of over one hundred pages each, detailing the meaning and importance of culture in Fife. Our task was to turn these documents into engaging and inspiring age specific culture guides.

Solution

Firstly, we commissioned a professional copywriter to generate content from the documents provided and help us write the guides. We created an illustrated family of tour guides called the Fyffe family to pull the reader in. Youngest culture vulture Jake takes kids round Fife, Amy leads teenagers and mum and dad help out families.

Outcome

Launch generated press interest. However, as the guides don’t have their own web presence, they never reached their full potential. This is something we are keen to change.

This is one of the pieces of work we are most proud of to date and we won’t give up until the people of Fife and beyond are using it.
A Fifer's Guide Tae Culture
A Fifer's Guide Tae Culture
A Fifer's Guide Tae Culture
A Fifer's Guide Tae Culture
A Fifer's Guide Tae Culture