Faster Greener Safer
Rebranding and promotional campaign to launch Central Taxis Carbon Neutral status.
To update a well loved logo and keep 400 cabbies happy.
We took baby steps. We made the original logo bolder and stronger so it would be more widely noticed and recognised without making noticeable changes for those who already knew the brand. A new tagline was created in line with the launch of the company’s carbon neutral status – Faster Greener Safer.
Press coverage of our green taxis and Friendly Neighbourhood Central drivers can be seen all round town.
The team at Eskimo has provided us with fantastic advice and service over the years and I’d be happy to shout that from the rooftops!