Rosie Brown Jewellery
Brand development and promotional campaign for Rosie Brown Jewellery.
Initially we were briefed to produce a trade catalogue that would increase nationwide sales.
Capturing the spirit of the products we reflected the idea that Rosie Brown Jewellery, despite its precious nature, could be worn every day, not kept away for special occasions. A trade catalogue was devised in the form of an embossed envelope filled with a series of collection cards which could be easily updated without excessive print costs in the future.
The route was developed to suit a consumer market and rolled out across all marketing/ branding material. The cost of the initial concepts and trade catalogue were almost immediately recovered from the first mailing. Eskimo received a commendation at the Scottish Design Awards.
Like tea and cake or the favourite sweater you can’t bear to take it off.