Out of sight, brought to mind
Piloting the use of motion graphics for Scottish Natural Heritage.
www.snh.gov.uk/__mpa
Challenge
To pilot the use of motion graphics to encourage stakeholder interest in Marine Protected Areas. To organise and bring together vast amounts of content from Scottish Natural Heritage.
Solution
We take visitors on a virtual swim through the waters of Loch Sunart. The journey is peppered with species status information, images and video to increase knowledge of an underwater world rarely seen.
Outcome
The pilot scored well in user testing which resulted in further funding to develop and roll out the concept across new Marine Protected Areas.
